Search engine marketing (SEM) is one of the most effective ways to grow business in an increasingly competitive marketplace. SEM also can involves the promotion of websites by increasing their visibility in search engine results pages (SERPs).
It is driving site traffic, generating leads and increasing click-through rates. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is to improve brand’s performance. It lifting rank and could be possible in the top spots on the first page, where most clicks go.